The Marketing Strategies of Mall of America Coursework

The Marketing Strategies of Mall of America - Coursework Example It is evidently clear from the discussion that the target markets for the Mall of America comprised of locals and visitors. Different marketing strategies will be used so as to reach these target markets. The locals include the local families and population residing near the Mall of America. The local target market can be placing the product in strategic positions where the people can easily access. Close range marketing can be used using technologies, such as Wifi and Bluetooth for the customers at close proximity. About promotion, the enterprise can use advertising as its core source of increasing local consumer awareness. Mainly, it can post numerous advertisements both in print and electronic media. Price is the main competing factor in business. The business can use discount and allowance pricing. The firm can provide allowances and discounts on their basic price so as to reward the consumers’ specific response. On the other hand, the visitors include tourists from the Up per Midwest, across the nation, and from other nations. The products and services being offered at the Mall of America can be posted on the internet so as to reach a wider global audience. The other strategy which the Mall of America can use to reach the visitors include telemarketing. The clients can be convinced via mobile phones to come and visit Mall of America. The venture may also use promotional pricing as a strategy to attract national and international visitors. The promotional pricing will assist the Mall of America to attract more customers in a very short time. The other strategy which the firm can use is diversity marketing since visitors come from diverse backgrounds.

Homodyne receivers Essay Example | Topics and Well Written Essays - 500 words

Homodyne receivers - Essay Example The architecture of homodyne receiver comprises the basic RF circuits which ensure the work flow of the equipment namely Band Select Filter (BSF), Low-noise amplifier (LNA), active mixer, oscillator and a Channel Select Filter (HFS, 2008). LNA is an amplifier which converts the received signal to acceptable levels while minimizing the noise. (Varma,Kunder,Daruwalla,2003). The active mixers are responsible for frequency up conversion and down conversion functions  (Beckwith, Schiltz, 2003) where as Oscillator generates a series of waves which is mixed with the RF signals (Fukatsu, 2005). Channel Select Filter converts preferred low power RF signal into significantly powerful ones. The primary principle of operation of a direct conversion receiver, is the down-conversion of incoming RF signal to base-band in one step by mixing with an oscillator output of the same frequency and hence the name ‘homodyne receiver’. The resulting zero frequency signal is then filtered with a low-pass filter to select the desired channel. (Ma,2001). This process of operation has been illustrated in the following diagram. The simplicity in its constitution and function is the prime advantage of this type of receivers. With relevance to the changing performance and functionality requirement for the emerging technologies, the homodyne model becomes more practical to implement. The major disadvantage of homodyne receiver is that the down-converted signal is extremely sensitive to DC voltage offsets due to current leakage from the local oscillator entering into the LNA and mixer. This demands high requirements on reverse isolation and low substrate coupling. Moreover because of the down-conversion of the RF signal to zero IF, the noise in the oscillator must be minimized and the distortion or linearity must be kept very low for the LNA and mixer. This causes power dissipation as well. (HFS,